LATEST FROM THE BLOG

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WEAPONS OF MASS REDUCTION

How this celeb secret can skyrocket your sales

Anyone who’s seen Bridget Jones’ Diary will remember she won over Hugh Grant wearing a slimming little secret known as shapewear. These handy undergarments truly can work wonders - and here on the TFW team, we call ‘em ‘Weapons of Mass Reduction’. Shapewear is a magical quick-fix to help your customers drop a dress size or two in an instant. It sucks everything in, and gives the wearer a slim silhouette under tighter garments that may have otherwise simply not been very flattering.

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YOU HAD ME AT “HELLO”

How greeting your customers the right way can increase sales

It’s an open secret these days: The world’s top brands – Virgin, Apple, Google, etc – share more than a worldwide presence and jaw-dropping growth in common. They’re also consistently ranked among the top 10 customer service providers in the world, year after year. So, what’s so special about the experiences these brands create? How exactly are they approaching customers, and making them feel, that cultivates such a sense of trust and like-ability? And how can you make those same tactics work for you?

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THE POWER OF BODY SHAPE

The most powerful sales tool your stores aren’t using

The world of women’s fashion retail is about so much more than selling apparel and accessories to customers. It is, at its core, about helping women feel great about themselves and the way they look. Why? Because virtually every woman in your store is looking for something to boost her confidence. We’re notoriously hard on ourselves as a gender. As we get older, while we may feel more confident in ourselves and our achievements, we often feel our bodies are “letting us down.” Childbirth, menopause, medication, illness, or lifestyle choices take their tolls. So, your female customers walk through your doors with hopes. Hopes to feel prettier, look younger, appear thinner, etc.

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BODY SHAPE TIPS 101

Tips and tricks for taming a bigger bust

Many a large-busted woman has been the envy of her smaller-chested peers. However, a significant decolletage can be incredibly tricky to dress. Consumers who are ample on top are often also self-conscious about their shape, and dressing themselves is a constant balance to avoid looking too matronly, or too much like a Pamela Anderson wannabe. Don’t worry - there’s good news! With a few strategic tips and tricks, this problem can be easily solved, while empowering your customers in the process. This creates more positive in-store experiences, and keeps ‘em coming back for more. I’ll show you how.

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