SERVICES

Fashion Workshop Packages

Shopping should be an enjoyable experience, not an ordeal your customers would rather forget.

So . . . what if they tried on clothes that actually FIT their body shape and flattered their curves, rather than left your store (or shopping centre) empty handed with money to burn?

Here at The Fashion Workshop, we don’t plough money into a Vogue-style runway show that leaves your core demographic feeling out of shape, over the hill and out of touch. Instead, our fashion workshops are interactive, accessible and (most importantly) relevant to your primary target audience.

It’s all part of our mission to make fashion fun again for women over 30.

Not to mention it’s a proven way for you to:

• entertain and educate your core demographic and encourage repeat business,
• maximise foot traffic in-centre or in-store,
• earn more money today and in the long term.

But don’t just take our word for it . . .

Here are just a handful of the success stories we’ve received from clients who hosted our workshop packages:

PRAISE

Tindi Sorbero, Tindi Sorbero, National Project Manager, DFO
“Your professionalism, organisation and expertise have ensured that the events you organised at our centres throughout Australia have been a huge success. Not only did they increase sales, but your attention to detail made my job so much easier”
Jess Wilson, Jess Wilson, Merchandise Manager, Target
“The feedback has been overwhelming and I think it has really put a stamp on our fashion ability here at Target. Your passion and the way you promoted our product was world class. Thanks again for your fantastic workshops and for giving our customers a wonderful in-store experience.”
Sally Bonner, Sally Bonner, Senior Marketing Manager, Westfield Parramatta
"Lucy, you have exceeded all our expectations. We've been getting excellent feedback and sales. Both customer and retailers have been raving about the workshop. I'm thrilled and couldn't be happier."
Angela Macpherson, Angela Macpherson, National Marketing Brand Manager, Target
“Hi Lucy. The Target Leadership team were all very positive and passed on their congratulations and thanks for a very well run events roadshow.  We are all very pleased with the outcome of the fashion workshops and we couldn’t have done it without your wonderful support and enthusiasm!! You guys were amazing and the customers absolutely loved it.”

Whether a woman’s biggest ordeal is hiding her muffin top, smoothing out her curves or minimising her bust, the struggle is real.

We get that.

That’s why we serve up fashion tips she can relate to, outfits she can wear every day and clothes that will flatter her body shape — no matter what her size, age or budget. (Who knew those $80 pants could be worn seven different ways?)

Topics we cover include:

  • 40-Plus and Fabulous
  • Yummy Mummy
  • Luxe for Less
  • Runway to Realway
  • Urban Chic
  • Beach to Bar

Our goal is to keep our workshops upbeat and fun, but you’re welcome to suggest a different topic that suits your core demographic better.

(We’re flexible like that.)

Looking for that all-important personal touch?

Our speed-styling packages modify the options we showcase for individual shoppers, helping them navigate their way to specific departments or stores after the main event.

Together, our workshop and styling sessions are a win-win combination for you AND your customers.

The best part: we plan everything, so that you get to focus your energies where they’re needed most.

Sound like a plan?

Whatever your budget or marketing objectives, get in touch today for a no-obligation chat to discuss your needs.

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