Retail Sales Training

FASHION RETAIL SALES TRAINING | The Science of Fashion™ for Skyrocketing Sales, KPI’s, Customer Loyalty & Staff Retention

Does this sound familiar?


  • Customer loyalty is at an all-time low. Online shopping is at an all-time high. And most consumers are solely discount driven
  • Your sales, conversions and KPI’s have flatlined – and year round markdowns are the norm to drive traffic in-store
  • Your customer experience isn’t constantly positive – and overwhelm, or “body frustration” disrupts sales (even with a great promotional discount going on)
  • You know your staff need training, but the process is too daunting, inconsistent and expensive – particularly across multiple geographical areas
  • Your staff retention and motivation levels are in the red
  • Traditional marketing & selling tactics aren’t working for you the way they once did…


If so we’re here to help

Fashion Sales Training (FST) specialises in providing Fashion Groups, national retail chains, department stores, shopping centres and boutiques with results-driven online training solutions proven to dramatically drive sales.


We have 10+ years of experience working with the biggest names in the business (Westfield, Target, Specialty Fashion Group, Pretty Girl Fashion Group and more) and we’re on a mission to help fashion retailers provide supreme customer service, crank up their revenue, and sell more effectively the post-web world.


With our online comprehensive training program accessible from any laptop, smartphone, or tablet, we’re here to help you up your bottom line, maximise customer loyalty, and increase staff confidence, motivation and retention levels.

For more information, or to start your FREE TRIAL click HERE


Tindi Sorbero, Tindi Sorbero, National Project Manager, DFO
“Your professionalism, organisation and expertise have ensured that the events you organised at our centres throughout Australia have been a huge success. Not only did they increase sales, but your attention to detail made my job so much easier”
Jess Wilson, Jess Wilson, Merchandise Manager, Target
“The feedback has been overwhelming and I think it has really put a stamp on our fashion ability here at Target. Your passion and the way you promoted our product was world class. Thanks again for your fantastic workshops and for giving our customers a wonderful in-store experience.”
Sally Bonner, Sally Bonner, Senior Marketing Manager, Westfield Parramatta
"Lucy, you have exceeded all our expectations. We've been getting excellent feedback and sales. Both customer and retailers have been raving about the workshop. I'm thrilled and couldn't be happier."
Angela Macpherson, Angela Macpherson, National Marketing Brand Manager, Target
“Hi Lucy. The Target Leadership team were all very positive and passed on their congratulations and thanks for a very well run events roadshow.  We are all very pleased with the outcome of the fashion workshops and we couldn’t have done it without your wonderful support and enthusiasm!! You guys were amazing and the customers absolutely loved it.”

Retail Training Seminars

Our seminars and workshops will arm your staff with up-to-the-minute knowledge they need to succeed in today’s fast-paced, post-web fashion retail market.

With tested-and-proven techniques and strategies for engaging your customers we’ll show your staff how to craft more positive in-store experiences – which mean more sales for your business. Best of all, we design every talk to leave your people feeling confident, motivated and better able to serve your customers.

Your team will walk out of the room feeling fired up, and equipped with the skills they need to effectively upsell, increase their UPT and the step up average customer spending.

We strive to be:

Interactive, engaging and educational.

Here’s a sample of exactly what we can accomplish during a seminar:

  • Improve your staff’s customer service skills
  • Teach them how to dress customers with in-store clothes that fit and flatter their silhouette
  • Educate your management team on mixing and matching existing stock, to create on-trend outfits your customers will love
  • Strengthen customer loyalty long term

So – are you ready to take your next staff training conference to the next level?

Let’s do this.

Want comprehensive online sales training that your staff around the country can access anytime, anywhere from any  device and location?

Click here to request more information.